Real World: Chronic Lower Back Pain

Details


Therapeutic Area

Chronic lower back pain


Specialties
  • General practitioners
  • Orthopaedic surgeons
  • Rheumatologists
  • Pain specialists
  • Anaesthetists

Respondents Recruited

243


Patient Charts Completed

2,865


Patient Self-completion Questionnaires Completed

1,634


Methodology

Real world: Patient record forms (PRFs) and patient self-completion questionnaires


Countries
  • Germany
  • Italy
  • Spain
  • United Kingdom

Business Objective

Real world evidence studies assess actual patient outcomes by collecting data from routine clinical practice. The advantages of collecting the data under market research guidelines include larger sample sizes and expedited timelines compared to clinical research approaches.

Challenges

Real world evidence studies assess actual patient outcomes by collecting data from routine clinical practice. The advantages of collecting the data under market research guidelines include larger sample sizes and expedited timelines compared to clinical research approaches.

Patients are not compensated for the time it takes them to complete the paper surveys, and the administration involved in returning them can cause overheads at a practice level, for physicians and their staff. Care providers are required to identify appropriate patients and complete PRFs that match the patients filling in questionnaires. This involves review of patient records and can also be labour intensive, as not all are electronic or easily accessible.

Physician respondents are also relied upon to onboard the relevant patients and ensure they’re fully briefed. Some also feel uncomfortable asking their patients to participate.

The M3 Global Research Solution

Using one fieldwork provider across multiple markets ensured that there were economies and efficiencies of scale and scope. And there was a single project team, it meant that the client only needed a single point for briefing, and the project team was able to able to take learnings from successful markets and apply them to other countries to ensure efficient delivery.

The scale of M3’s proprietary panel ensures that respondents meet all the screening criteria and are less likely to be routinely participating in real world studies, which is key to guaranteeing robust data.

Another key point of differentiation of the M3 approach to real world is the level of care and attention given to the physician and patient recruitment and information packs. These are designed to educate and inform, ensuring that respondents are clear on the aims and objectives of the research and what’s expected of them. They also serve to reassure that information collected is treated in accordance with M3’s extremely rigorous privacy policy, and in line with the ISO 20252 certification. The workload overhead for physician participants is reflected in the compensation, with bonus payments available for high completion.

Client Impact

Working with M3 Global Research to deliver this real world project successfully resulted in extremely high client satisfaction. Patient record form and patient self-completion questionnaire return was exceptionally high, with over-delivery of targets for both.

Recruitment of physician respondents was 21.5% above the target, and delivery of PRFs and patient self-completion questionnaires was 120% and 117% of their respective targets. The client was delighted with the high quality data delivered by M3 along with the over-delivery of targets, and fieldwork that was completed ahead of schedule.

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