The healthcare sector’s transition from 2023 to 2024 is one of transformation, with significant shifts in focus driven by technological advancements, changing patient needs, and the global socio-economic landscape. The industry is increasingly leaning into the integration of advanced technologies to improve care, delivery, patient outcomes, and operational efficiencies, with new approaches emerging all the time. However, these advancements bring forth new challenges, such as digital literacy concerns, and heightened cybersecurity risks due to the increased complexity of safeguarding sensitive information.
Findings from the first M3 Global Research Pulse Survey of the year, surveying 5,600 healthcare professionals worldwide, highlight the top 10 healthcare and technology trends for 2024. The results indicate continued growth in the adoption of digital health technologies, notably generative AI-driven tools, virtual hospitals, virtual healthcare assistants, and digital therapeutics, which are all expected to make an impact.
Personalised and preventative healthcare is also poised for expansion, driven by advances in genomics, biotechnology, and the imperative to reduce future strain on healthcare systems.
An intensified focus on holistic mental health approaches is anticipated in 2024, recognising its profound impact on overall well-being. Governments and healthcare industries worldwide are expected to allocate more resources to mental health services and integrate them into primary care. Additionally, healthcare inequality and insurance access are growing concerns, promoting initiatives to reduce disparities in healthcare delivery.
With health spending expected to increase, coupled with a global staffing crisis and a heightened emphasis on employee satisfaction and compliance, the healthcare sector is poised for transformative shifts. Here's a closer look at the most anticipated trend:
Integrating Generative AI
Generative AI's integration into healthcare continues to lead trends, expected to make significant advancements in 2024. This includes enhancing personalised treatment plans, drug discovery, patient care protocols, diagnostics, and clinical decision-making. Learn more about the number one trend for 2024, integrating generative AI.
Conclusion
These results shed light on healthcare professionals' perspectives regarding the anticipated impact of these trends in 2024. It is apparent that the industry is poised for significant technological and patient care advancements. As we anticipate the implementation of these trends, HCPs and stakeholders are preparing to adapt to these trends with the goal of improving healthcare outcomes.
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