M3 Global Research Blog
The Importance of Diverse Representation in Research
By Danielle Stewart
Achieving health equity requires inclusive representation in healthcare research. When certain demographics are underrepresented, it limits our understanding of how treatments work across varied populations. Learn more about the importance of DEI in market research and how prioritising it in study design helps researchers engage underserved communities, tailor recruitment to diverse groups, and adapt strategies for different regions.
The Growing Importance of Patient Market Research in Personalised Healthcare
By Danielle Stewart
The need to understand patients' experiences is growing. Patient market research offers valuable insights into medical needs and social, psychological, and practical factors influencing health outcomes. This evolving research is important in developing treatments, advancing innovation, making business decisions, and improving quality of life. M3’s patient panel, covering more than 130 conditions provides the diverse data needed to support these efforts.
Global Perspectives in Healthcare: Leveraging International Quantitative Research to Drive Strategic Decisions
By Georgie McDonald
International quantitative research plays a big role in delivering the reliable, representative data necessary for informed decision-making. At M3 Global Research, we specialise in addressing the complexities of global studies, ensuring data quality through our industry-leading methodologies and triple-verified panel of healthcare professionals. By overcoming cultural, regulatory, and logistical challenges, M3 helps organisations to make strategic decisions that improve health outcomes.
Conducting Healthcare Market Research for Rare Diseases: Challenges and Considerations
By Danielle Stewart
Explore the barriers, country-specific challenges, factors to consider when choosing a fieldwork partner, and often-overlooked aspects of conducting research for rare diseases. Uncover potential future solutions that could change rare disease research.
The Shift Towards Patient-Centricity in Healthcare Market Research
By Danielle Stewart
The focus on patient-centricity in market research and clinical trials is becoming more prevalent, with an emphasis on understanding patient experiences, preferences, and outcomes to support personalised medicine. Key factors driving this shift include regulatory demands and the rise of informed, engaged patients. The role of market research in capturing patient insights is crucial, though challenges like ensuring diverse representation and sustained patient engagement remain.
The Future of International Quantitative Research in Healthcare: 2024 Trends and Solutions
By Georgie McDonald
As global healthcare continues to evolve, the demand for precise, high-quality data from international quantitative research is growing. This year, new trends such as AI-driven data analysis, patient-centric studies, and the need for rapid insights are reshaping the landscape. Dive into the key trends driving healthcare market research globally and how M3 is leveraging its industry-leading, ISO-certified panel of healthcare professionals to meet these challenges head-on.
Best Practices for Global Healthcare Research: Unlocking the Power of Data for Strategic Decisions
By Georgie McDonald
With the rise of diverse patient populations and evolving healthcare systems, organisations striving to stay competitive whilst still delivering high-quality care need to successfully navigate a highly complex landscape. This blog highlights best practices for conducting international research, and highlights the importance of understanding local context, ensuring data accuracy, addressing ethical considerations, fostering collaboration, and translating research into actionable insights.
The Role of Data Validation in Healthcare Market Research
By Danielle Stewart
Explore data validation in healthcare market research and how it ensures accurate, reliable, and actionable insights. Understand the importance of maintaining data integrity, emerging trends like data privacy, patient-generated data, and innovative approaches using machine learning and blockchain. Learn why robust data validation processes are essential for informed decision-making and building trust with stakeholders in the evolving healthcare landscape.
Recruiting Gynaecologists and Obstetricians for Market Research
By Pedro Real
Explore who OBGYNs are, the challenges they face professionally, and how efficient recruitment solutions can overcome barriers for participation in women’s health market research.
The Rise of Digital Health Tracking Apps: Trends, Benefits, and the Impact on Market Research
By Danielle Stewart
Digital health tracking apps have become a foundation of modern wellness, enabling users to monitor various health metrics through their smartphones. The surge in their popularity is driven by advancements in smartphones and wearable technology, along with an increasing awareness of personal health. These apps offer numerous benefits, however, they also pose challenges such as data privacy concerns and accuracy issues. As their market continues to grow, these apps are set to play a big role in personal health management and the broader healthcare landscape.
Understanding the Potential of Medical Digital Twins
By Georgina McDonald
Dive into the future of healthcare with medical digital twins! Discover how these advanced models, powered by AI and big data, are reshaping personalised treatment, predictive analytics, and even drug development. Uncover the potential to revolutionise clinical decision-making and improve patient outcomes like never before.
Understanding the Healthcare Workforce Crisis: Key Issues and Solutions
M3 Global Research Internal Survey
Based on the perspectives of more than 5,000 healthcare professionals worldwide, explore the root causes behind the shortage of HCPs and possible strategies to address the issue. Understand the demographic shifts, aging workforce challenges, educational bottlenecks, and deteriorating workplace conditions that contribute to the crisis.
The Importance of Data Authenticity in Personalising Healthcare Solutions
By Danielle Bunten
Ensuring data authenticity is essential for personalised medicine. Learn how we combat respondent fraud at M3 Global Research to provide the reliable data necessary for developing effective, individualised healthcare treatments. Explore the significant role of accurate data in tailoring patient care and the strategies used to maintain data integrity in healthcare market research.
The Rise of Personalised Medicine and its Impact on Market Research
By Danielle Bunten
Advancements in technology and a growing focus on individualised patient care have transformed the healthcare industry. Explore the profound potential of personalised medicine to improve patient outcomes and the exciting opportunities it presents for market research in the healthcare sector. Learn how market research helps identify patient needs, assess market potential, overcome adoption barriers, and enhance patient and provider education.
Navigating the Complexities of International Healthcare Research
By Danielle Bunten
Expanding into international healthcare markets involves navigating complex regulatory environments, cultural differences, and economic disparities. Uncover the importance of understanding these nuances to ensure effective market research, accurate data collection, and successful implementation of healthcare strategies. By understanding regulatory landscapes, cultural sensitivities, economic conditions, and technological infrastructure, researchers and companies can better tailor their approaches to diverse global markets.
Revolutionising Pharma Marketing in 2024: The Game-Changing Role of Custom Communities
By M3 Global Research
Custom communities are revolutionising how pharmaceutical companies interact with healthcare professionals (HCPs). These online groups offer personalised discussions, quick feedback, and better connections. Explore how custom communities are reshaping pharma marketing and paving the way for the future.
Navigating Healthcare Workforce Management Challenges
By Danielle Bunten
Industry professionals are confronted with staffing challenges and operational inefficiencies amidst the demand for high-quality care. From fluctuating patient volumes to the perpetual balancing act between efficiency and quality, discover how healthcare organizations are innovating their approach to managing their workforce. Emerging solutions such as technology integration, telehealth adoption, and an emphasis on workforce well-being are shaping the future of healthcare delivery.
Bridging the Gap: Assessing the Current Landscape of Artificial Intelligence Integration in Clinical Practice
M3 Global Research Internal Survey
Findings from over 7,800 healthcare professionals worldwide uncover how AI is being utilised in real-world clinical practice. Discover how AI is reshaping patient care and decision-making. Uncover the challenges hindering its adoption and explore the roadmap for AI's transformative potential.
The Impact of Social Media on Healthcare
By Danielle Bunten
Technology significantly impacts healthcare choices. Social media and online platforms offer extensive health resources, empowering people worldwide. Despite risks of misinformation and privacy concerns, these platforms creates communities and facilitate education.
2024 Global Healthcare Trends
M3 Global Research Internal Survey
The transition from 2023 to 2024 in the healthcare sector is marked by stability and transformation, with significant shifts in focus driven by technological advancements, changing patient needs, and the global socio-economic landscape.
2024’s #1 Global Healthcare Trend: Integrating Generative Artificial Intelligence
M3 Global Research Internal Survey
Predicted as the top trend for 2024 by the global M3 panel, generative AI is providing solutions to longstanding challenges. With its ability to generate new content from training data, generative AI holds potential across various healthcare domains. However, its integration demands careful consideration of data privacy, security, ethical biases, and regulatory challenges to ensure responsible deployment and maximise its benefits.
Navigating Linguistic Diversity: The Role of Translation in Qualitative Research
By Irene Bocca, Vice President of Product, Qual Suite
Understand how M3's QualStage plays a pivotal role in overcoming language barriers and enhancing the quality of insights obtained from interviews and focus groups, especially in the dynamic field of healthcare research. Explore the dichotomy of concurrent and real-time translation methods, each offering unique advantages and challenges.
The Role of Dashboard Solutions in Market Research
By Harinath Bingi, Global Solutions Director, Data Services
Discover how 21st-century analytical solutions are transforming market research, leaving behind the inefficiencies of manual processes. Dashboards, acting as strategic command centres, provide clarity amidst the data chaos. From revolutionising project reporting to on-the-fly results for ad-hoc and tracker projects, our blog explores the myriad benefits of dashboard solutions.
The Power of Behavioural Science: A Transformative Capability for Pharmaceutical Companies
By Georgie McDonald
Understand the impact of behavioural science on the pharmaceutical industry. Gain a deeper understanding of how patient-centric strategies are reshaping healthcare, explore Prescription Digital Therapeutics, and understand the role of behavioural insights in redefining effective brand strategies.
Understanding the Role of Behavioural Science in Healthcare Market Research
By Georgie McDonald
Dive deep into the foundations of behavioural science, unravelling the motivations, perceptions, and barriers that shape patient engagement. Explore the pivotal role this transformative approach plays in crafting patient-centric care, going beyond the buzzword to create tailored solutions that prioritise individual needs and experiences.
Top Five Considerations to Help Optimise your Surveys for Mobile
By Miriam Haynes and Beth Waugh
Discover the impact of mobile surveys in market research. Industry experts from M3 Global Research provide key considerations for optimising surveys, including strategic design, mobile-optimised question types, progressive profiling, load time attention, and responsive testing. With mobile surveys constituting nearly 50% of all surveys, having a guide to collecting valuable and reliable data will help shape market research in a mobile-centric world.
Panel…To The Power of Four
By Danielle Bunten
Discover a revolutionary approach that goes beyond scale, merging the strengths of four powerful panels to set a new standard in the industry. With an unwavering commitment to data excellence, ISO certifications, and cutting-edge fraud prevention measures, our integrated panel delivers more than just data—it provides a gateway to knowledge that drives profound insights.
Unleashing the Power of Advanced Analytics: Introducing our Custom Simulator
By Hari Bingi
Discover how the Custom Simulator revolutionises healthcare market research with advanced analytics. Unlock valuable insights, streamline decision-making, and gain a competitive edge in the ever-evolving healthcare landscape. Explore its versatile applications across market research and embrace the custom simulator to make data-driven decisions that shape the future of healthcare.
Comparing Quantitative and Qualitative Research Methods: Exploring Respondent Engagement
By Georgina McDonald
Discover how quantitative methods reveal the power of numbers, while qualitative approaches delve into the depths of human experience. Learn when to use each method and how they differ in data collection, analysis, and outcomes. Delve into the unique characteristics of respondents in quantitative surveys and qualitative interviews, and how these differences shape the research process.
The Power of M3’s Standard and Custom Recruitment Approach
By Erin Daniels, Associate Director of Custom Recruitment
Explore how our recruitment strategies prioritise engaged and reliable participants, delivering invaluable insights for your projects. Find out how our custom recruitment approach goes beyond the standard to redefine the boundaries of recruitment strategies, ensuring precision, regional nuances, and outstanding results.
Gender Disparities in Women's Healthcare: Unveiling Critical Perspectives
M3 Global Research Internal Survey
How do gender gaps and gender differences impact women’s health outcomes? Do healthcare professionals observe gender disparities in their clinical practices? In our latest M3 Pulse survey, we asked over 3,200 healthcare professionals about disparities in female-specific healthcare. Get the full results and learn more about gender disparities in healthcare.
Maximise the Feasibility of Your Lists with Our Innovative List Matching Tool
By Jim Spangler, Director of Operations - US
Explore the cutting-edge advancements in recruitment efficiency with M3’s new list matching tool. Discover how this solution improves traditional methods by refining list-based recruitment, ensuring precise matches even with data inconsistencies. Understand the intricacies of feasibility assessments, and learn how our tool's meticulous scanning process and match score thresholds enhance project outcomes.
Key Considerations for Global Primary Research: How Consultants Can Maximise Returns in the Interview Process in Healthcare
By Laura Haxton, Head of Qualitative Research
Discover how in-person qualitative research can maximise returns for your consultancy in the healthcare sector. Explore the significance of face-to-face interactions, global considerations, meticulous preparation, diversity and inclusion, and the role of local experts in this transformative journey.
How Best to Involve the Healthcare Community to Build High-value Regional and Global Campaigns
By Laura Haxton, Head of Qualitative Research
Crafting impactful healthcare campaigns demands more than surface-level strategies. Learn how involving healthcare professionals, patients, and stakeholders through in-person qualitative research can elevate your campaigns to resonate authentically across diverse cultures and communities. Discover key considerations for successful cross-country research, from tailored recruitment strategies to addressing language diversity and cultural nuances.
How Consulting Businesses Embrace Diversity, Equity and Inclusion to Deliver Robust Insights to Their Healthcare Clients
By Beth Reilly Senior Vice President - Global Operations
Explore how healthcare consulting firms are harnessing diversity, equity, and inclusion principles to deliver impactful insights to clients. Learn how these practices are reshaping patient-centric strategies and advancing health equity.
Remote Qualitative Research: Advantages, Challenges, and M3’s Secure Solution
By Irene Bocca, Vice President of Product, QualSuite
Remote qualitative research has become a permanent fixture in market research, offering global reach, cost, and time efficiency, and improved participant availability. Despite its benefits, there are challenges related to ethics, data security, accessibility, and recruitment sampling that researchers must address for successful outcomes.
Return to In-Person Qual: Considerations and Differences in Conducting In-person Qualitative Research Across Various Countries
By Laura Haxton, Head of Qualitative Research
Discover the exciting return to in-person qualitative research as the healthcare market undergoes a transformative period post-pandemic. Uncover the considerations and differences researchers face when conducting studies across various countries. Understand the value of face-to-face interactions and the challenges of cultural diversity, language barriers, and regulatory frameworks.
Modern Moderator: Exploring Cross-Cultural Differences
By Laura Haxton, Head of Qualitative Research
Discover the evolving role of modern moderators in medical market research! Dive into the world of cross-cultural differences, adaptation strategies, and the importance of speaking the respondent's language figuratively and literally. Learn how modern moderators bridge the gap between clients and diverse participants, ensuring accurate and meaningful insights are obtained.
The Rise of Female-Focused Healthcare - Factors and Implications for the Future
By Danielle Bunten
Discover the transformative shift in women's healthcare, addressing long-standing neglect and providing tailored solutions. Factors driving this change include awareness and advocacy, advancements in research, and technology. Explore the future implications and opportunities, including the potential for businesses in the thriving FemTech sector.
Mastering Diversity, Equity, and Inclusion in Primary Market Research: Best Practices from Start to Finish
By Beth Reilly
Mastering DEI best practices in primary market research is crucial for businesses to thrive. Learn how to plan, scope, execute, analyse, and assess research to ensure inclusivity, accuracy, and meaningful insights. Download our Methodology and Execution guide.
Making Pharma Research Patient-Centric: Addressing Unmet Needs through Diversity, Equity, and Inclusion
By Beth Reilly
Discover how embracing diversity, equity, and inclusion (DEI) principles in pharmaceutical research can address the unmet needs of diverse patient populations. Learn how M3's custom recruitment capabilities, largest healthcare panel, and language services promote inclusion, improve diversity in clinical trials, and enhance research outcomes. Click here to explore the power of patient-centric, inclusive pharma research with M3.
The Challenges and Benefits of AI in Healthcare: A Double-Edged Sword
M3 Global Research Internal Survey
Artificial intelligence (AI) is on the move and its impacts are a trending topic for debate in most markets. With potential benefits including improving diagnosis accuracy, reducing medical errors, and enhancing patient outcomes it still raises some concerns. Addressing these concerns while maximising the potential benefits of AI is essential to ensure that it positively impacts healthcare.
From Fitness Trackers to Blood Pressure Monitors: Exploring the Expanding World of Wearable Technology in Healthcare
M3 Global Research Internal Survey
With an ever-growing market valued at $61.30 billion in 2022, wearable technology is set to revolutionise healthcare, providing doctors with valuable data to monitor patients remotely. From heart monitors to biosensors, CGM monitors, blood pressure monitors, and fitness trackers, these devices provide patients with valuable insights into their body's functions, enabling them to take control of their health and well-being.
Putting a Face to the Name: The First and Only Panel Verified by Photo ID and Facial Recognition
By Danielle Bunten
Online fraud can severely compromise the quality and integrity of survey data, making it essential to weed out fraudulent respondents. M3 Global Research employs advanced photo identification and facial recognition protocols, going beyond traditional identity validation techniques, to provide the highest levels of confidence in participant quality.
Wearable Technology in the Healthcare Sector – Yay or Nay?
M3 Global Research Internal Survey
Wearable technology is becoming more popular for health and wellness. A survey conducted by M3 to 4,087 healthcare professionals shows that the majority consider wearable technology very or somewhat important. But wearables have their pros and cons…see what our panel had to say.
Navigating the Impacts of Global Inflation on Healthcare: Challenges and Solutions
M3 Global Research Internal Survey
The healthcare industry is facing new challenges due to global inflation, with rising costs of healthcare services and workforce and drug shortages. The impact of inflation on patient care is concerning, with potentially longer waiting times, reduced access to treatment, and decreased availability of hospital beds. Healthcare professionals are taking measures to protect themselves, but more support is needed from national healthcare authorities, including financial aid, wage adjustments, and psychological support.
How Market Research Can Inform Pricing of Healthcare Products and Services
By Georgie McDonald
The healthcare industry is struggling to make pricing decisions due to various challenges. Discover how you can use advanced analytics methods like Van Westendorp and Gabor-Granger to make evidence-based pricing decisions.
Explore Respondent Satisfaction Monitoring to Drive Higher Quality Deliverables
By Georgie McDonald
Respondent satisfaction monitoring from M3 provides actionable insights to drive higher quality deliverables and benchmark against the industry and evidence based KPIs. It can be used to compare and contrast scores for different projects, quantify capabilities when bidding for new projects, use evidence to inform conversations on the impact of using FMVs, and provide research sponsors with peace of mind that participants have had a good experience.
Exploring the Impact of Generative AI on the Research Industry
By Artificial Intelligence
Generative AI is revolutionising the research industry by allowing researchers to generate data-driven insights and discoveries faster than ever before, while also automating research processes and increasing accuracy. However, potential downsides include bias in the generated insights and inaccuracy due to the algorithms not always being able to recognise nuances or account for context.
Number One Global Healthcare Trend: Virtual Healthcare
M3 Global Research Internal Survey
Virtual healthcare is predicted to have the greatest impact on healthcare in 2023, according to 20% of the M3 panel globally. The predicted impact of virtual healthcare on the healthcare system in 2023 varies significantly between the US, Europe, and the Nordic countries due to differences in healthcare infrastructure, access to technology, population size, and the diverse needs of different countries.
Five Reasons Why Data Visualisation is Central to Engaging Insights
By Georgie McDonald
In our world of big data, effective charting and visualisation are incredibly important in clearly communicating insights. Visually appealing data is more memorable than raw figures, and makes findings clearer and easier to understand, rendering the results of your research much more engaging. Read our top five reasons on why data visualisation is central to engaging insights.
Battling Fraud: How Innovation Offers Solutions
By Georgie McDonald
The market research industry is continuously challenged by rising levels of online fraud, compromising data integrity and quality. That's why M3 Global Research’s commitment to high-quality survey data is underpinned by multiple initiatives designed to eradicate respondent fraud, including the deduplication of records, and manual verification of panel members’ credentials, including photo ID and facial recognition tools.
Market Research in Japan: Understanding the Health Insurance System
By Demi Liu
Demi Liu, our APAC market expert, shares insights on how the Japanese healthcare system differs from others around the world, and what you need to know when commissioning research there.
Healthcare Professionals’ Levels of Industry Confidence
M3 Global Research Internal Survey
In a recent original survey, we asked 10,200 HCPs from 14 countries for their opinion on the ongoing credibility of the sector.
Market Research in Japan: Four Tips for Leading Successful Interviews
By Demi Liu
We recently caught up with Demi Liu, our APAC market expert, for top tips on leading successful qualitative projects in Japan.
Market Research in Japan: How to Target the Right Respondents
By Demi Liu
Demi Liu, our APAC market expert, shares her insights into conducting effective healthcare market research in Japan.
Healthcare Market Research in China: 7 Things to Consider
By Demi Liu
Learn the seven things you must consider before launching healthcare market research projects in China from our region expert, Demi Liu.
Three Ways we Keep our Patient Panel Engaged
By Athena Yu
We recently caught up with Athena Yu, Panel Development Strategist, for top tips on keeping our patient panel participants engaged.
Healthcare Market Research in China: Chinese Hospital Tiers and Types
By Demi Liu
Learn about China’s hospital tiers and types, to ensure that the right HCPs are targeted for healthcare market research studies in China.
Healthcare Market Research in China: Understanding the Chinese Healthcare System
By Demi Liu
M3’s market expert for China, Demi Liu, shares insights on how the Chinese healthcare system differs from others around the world, and what you need to know when commissioning research there.
Seven Tips to Create a Successful Mobile Survey
By Miriam Haynes and Beth Waugh
Miriam Haynes, Global Head of Survey Programming, and Beth Waugh, US Director of Quantitative Programming, share their seven top tips to design successful mobile-friendly surveys.
Four Things to Consider Before Launching Your Patient Project
By Jackie Prinder
We caught up with Jackie Prinder, M3 Global Research’s Director of Global Patient Business Solutions, for her advice on ensuring the success of patient healthcare research projects.
Three Takeaways from Dr. Susan Noonan: Mental Wellness of HCPs in the Current Climate
By Hannah Brown
M3 Global Research’s Global Head of Marketing, Hannah Brown, sat down with Dr. Susan Noonan for the inaugural ‘M3 Health Talks’, to discuss the mental wellbeing of healthcare practitioners in the current climate. Hannah shares her top 3 takeaways from the session.
Gender in the Healthcare Industry: What, if any, are the implications?
By M3 Global Research
We asked our panel if they felt that their experience had been impacted by their gender, revealing some interesting insights.
Five Ways to Reduce Your Screen Outs
By Cedric Gallais
To avoid project delays it’s essential that your screening runs smoothly. We asked our expert, Cedric Gallais, Fieldwork Director, to share his top tips to reduce screen outs.
Data Protection in 2022
By M3 Global Research
A roundup of the latest data protection updates and changes, and what the implications are going forward.
Three Healthcare Market Research Stats for the Holiday Season
By Georgia Galliford and Hannah Brown
We reviewed our October to January response rates over the last 3 years, to try and spot any trends that can help improve delivery in 2021, revealing some interesting holiday season stats.
How do patients feel about AI-supported diagnoses?
Source: M3 Global Research Internal Survey
We asked 1,594 panelists in the US and Europe whether they would trust an AI diagnosis over a traditional diagnosis, revealing interesting insights.
Why We Created Our Own Sampling Method: Everything You Need to Know about Dynamic Audiences
By Georgia Galliford
Earlier this year we introduced Dynamic Audiences, an innovative new methodology that is proven to reduce respondent frustration.
A QA Experts’ Top 12 Tips to Ensure your Survey Launches Quickly and Seamlessly
By Heather Stockhoff and Miriam Haynes
M3 Global Research’s Global Director of Survey Quality Assurance, Heather Stockhoff, and Global Head of Survey Programming, Miriam Haynes, know a thing or two about launching fieldwork.
Five Things You Need to Know About HCP Participation in Market Research
Source: M3 Global Research Internal Survey
In our latest survey, we asked our panel of HCPs across the UK and US why they participate in market research, revealing some interesting insights.
Living with Long COVID: Claire's Story
‘Long COVID’ describes long-term symptoms that remain after the patient’s immediate recovery from COVID-19, and commonly include shortness of breath, fatigue, and ‘brain fog’. Because ‘long COVID’ is still a new topic of conversation, we want to give patients living with the condition a voice, which might encourage others to share their own experiences. We want to start by sharing the story of Claire, a woman who is living with type 1 diabetes in the UK and is now suffering from ‘long COVID’.
5 Tips for Remote Qual Success
by Hannah Brown
Although remote qual research is not a new approach, it was rarely seen as a first-choice approach until 2020 and COVID-19. In the post-pandemic world comfort with online video platforms has increased, and so has the prevalence of online qual. The introduction of new platforms built by research experts for online research, like our proprietary platform QualStage, provide many benefits when conducting online qual. But researchers must also adopt new best practices in order to get the most out of their research.
